The foundation of Flou - which took place in 1978 - was based on the objective of producing beds of high intrinsic and formal quality, combined with the desire to introduce a new 'sleep culture'.
It was a period of great social change: more women were going out to work, the homes required multi-functional spaces, there was the growing desire to live life with greater freedom and higher quality. The bedroom became somewhere more dynamic and the bed abandoned the traditional static all-white appearance and delighted dressing in colours.
Flou was ahead of its time and launched Nathalie, a bed designed by Maestro Vico Magistretti. A bed that combines innovative design and extreme practicality: a flick of the wrist and it is made. It became the mother of all ‘modern textile beds’, softly upholstered with removable and washable covers, it can be completed with brightly-colored duvets which replace sheets and bedcovers: its success is immediate. Since then Flou has continued its development and the expansion of its collection with beds, accessories and furnishing accessories designed by its Research & Development Department in collaboration with renowned designers, with the precise objective of improving comfort, wellness and quality of life.
At the time of writing, Flou is producing more than 40 different beds, that can be selected according to one's own taste and needs, from single to king-size, from sofa-beds to studio couches, produced with fabrics, wood, leather, hide and other materials. The company also produces mattresses, pillows, mattress supports, cover fabrics, as well as duvet covers available in a wide range of colors and patterns, collections that are reviewed every year. The collection also includes furnishing accessories – chests of drawers, nightstands, occasional furniture, desks, armchairs, mirrors, lamps, poufs and bookcases. The collection is completed and enriched with the extraordinary wardrobes of the Guardaroba range; some of the doors connect and match with the textile soul of the company.
Thanks to the innovative interpretation of the ‘sleep culture’, Flou is now an international market leader in the sector, with its collection available in the leading furniture stores in Italy and in over 50 countries across the world, as well as in the Flou showrooms in Milan, New York and Los Angeles.